London marketing agency with high street pub chain client
This pub chain has over 500 outlets in high streets across the country and runs multiple format and frequently changing point of sale (POS) campaigns. The type of print includes lithographic, digital and silkscreen plus novelty items such as balloons and bunting.
Avenue Print Management is highly experienced in the sourcing and management of print of POS material.
We have been able to advise the client how their innovative concepts for POS campaigns can "work" in print, enabling them to trial new creative concepts and to create dynamic and eye catching campaigns that deliver results.
We have also secured an overnight distribution facility to all outlets with campaign instructions from retail operations enclosed, reducing lead times for time sensitive and tactical campaigns.
So, the "ultimate" client has certainly benefited, but what about our client, the marketing agency? Well, our expertise and advice has certainly enhanced their relationship with their client. But, it’s also enabled them to re-allocate resources internally so that a greater proportion of their team are client facing, helping them to grow their business.