5 essential factors to consider when buying short run printed packaging for your company

Home / Advice / 5 essential factors to consider when buying short run printed packaging for your company


In today’s competitive business landscape, packaging plays a crucial role in attracting customers and differentiating your products from competitors. Whether you are a small business or a large corporation, investing in short run printed packaging can offer flexibility, cost-effectiveness, and customization options. However, with various factors to consider, it’s essential to make informed decisions to ensure the packaging aligns with your brand and meets your specific requirements. In this blog post, we will explore the five most important factors to consider when purchasing short run printed packaging for your company.

1. Design and Branding:

The design and branding of your packaging are vital to creating a memorable and consistent brand image. Consider working with a professional graphic designer who understands your brand identity and target audience. Ensure that the packaging design reflects your brand’s values, aesthetics, and messaging. Incorporate your logo, colour palette, and key visual elements to create a cohesive and recognizable brand presence. A visually appealing and well-designed packaging can capture consumers’ attention and enhance brand recall, ultimately leading to increased sales and customer loyalty.

2. Material and Durability:

The choice of packaging material is crucial to protect your products during storage, transportation, and display. Assess the durability requirements of your products and select a material that offers adequate protection. Short run printed packaging options can include cardboard, corrugated board, plastic, or eco-friendly materials like recycled paper or biodegradable alternatives. Consider factors such as weight, moisture resistance, and eco-friendliness when choosing the packaging material. Opt for sustainable options that align with your brand’s values and resonate with environmentally conscious consumers.

3. Customization and Personalisation:

Short run printed packaging allows you to customize and personalize each package, adding a unique touch to your products. Take advantage of this opportunity to create a personalized experience for your customers. Consider adding variable data elements like individualized messages, product recommendations, or even customer names. This level of personalization enhances customer engagement, increases brand loyalty, and helps you establish a deeper connection with your target audience. Choose a printing provider that offers digital printing capabilities and can accommodate your customization needs effectively.

4. Cost and Quantity:

When opting for short run printed packaging, it’s crucial to strike a balance between cost and quantity. Evaluate your packaging requirements based on anticipated demand and order size. Determine the right quantity that meets your immediate needs without resulting in excessive inventory. Short run printing allows for smaller print quantities, reducing the risk of excess inventory and storage costs. Additionally, compare pricing and services from different suppliers to ensure you’re getting the best value for your investment. Request quotes and samples from multiple vendors to make an informed decision that aligns with your budget and quality expectations.

5. Supplier Reliability and Expertise:

Choosing a reliable and experienced supplier is key to ensuring the success of your short run printed packaging project. Research potential printing companies and evaluate their track record, customer reviews, and portfolio. Look for a supplier with expertise in short run printing, packaging design, and a comprehensive understanding of your industry. A reputable supplier will guide you through the process, offer valuable insights, and provide recommendations to optimize your packaging project. Timely delivery, quality assurance, and excellent customer service are vital considerations when selecting a printing partner.



When it comes to short run printed packaging, careful consideration of design, material, customisation, cost, and supplier reliability is essential. By focusing on these five factors, you can create packaging that aligns with your brand, protects your products, and engages customers effectively. Remember to keep your target audience in mind and aim for a packaging solution that leaves a lasting impression. Investing in high-quality short run printed packaging can elevate your brand image, increase customer satisfaction, and ultimately contribute to the success


Related Reading