What is print management and how can it help your business?

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If you’re running an organisation with a high demand for printed items – such as magazines, brochures and reports – print management can be an efficient way to streamline your operations and boost your organisation’s productivity.

But what is print management? In this blog, we’re going to go over everything you need to know about print management: what it is, its benefits, and how outsourcing your printing needs to a printing company can be beneficial for businesses. Let’s take a look.


What is print management?

Print management is the process of outsourcing the management and production of documents, forms, labels and other printed materials for your business or organisation. For organisations with a high volume of print demand, outsourcing these needs to a specialised printing company can be both highly cost-effective and time-effective.

Print management companies also provide a range of printing services such as customisation, production, distribution and fulfilment; print companies can also help manage contracts with third-party vendors and handle other important tasks like quality control and inventory tracking.

With print management, you’ll benefit from professional corporate printing expertise in creating effective materials with the right paper stocks, finishes and colour palettes – without having to hire additional staff or invest in expensive equipment.

Benefits of print management

So, why outsource your printing needs to a professional print company or print broker? Here are just some of the advantages of print management:

Cost savings

By outsourcing your printing needs, you will save money in the long run by not having to purchase and maintain expensive printing equipment such as printers and toners. You’ll also have access to specialist expertise that the printer provides, meaning you won’t have to pay for any additional training or staff time spent on managing your print jobs. Many B2B print companies – like ours – also offer cost-effective pricing for bulk orders; this can mean making significant cost savings that wouldn’t be possible if printing is managed in-house.

Most money is saved by ensuring each job is manufactured on the correct press. Print management companies specialise in ensuring each job is produced to the best economy. For more information, you can view our cost guides below:

Time savings

Outsourcing your printing requirements will save you valuable time and resources spent on researching suppliers, negotiating prices, setting up contracts and managing orders. This frees up staff time that can be devoted to more important tasks, and can even reduce the number of staff you need to maintain your business – this can represent serious cost savings for small and medium-sized enterprises.

Professional quality

With print management, your organisation will benefit from having access to the latest machinery and techniques available in order to produce professional quality print jobs. You’ll also be assured that your materials are produced quickly and efficiently, as printers with an established business model have streamlined processes in place in order to meet tight deadlines without compromising on quality.

By ensuring each item is printed with the correct manufacturing process, print management companies can guarantee a better quality of work across the board.

Environmental benefits

Most printing companies take into consideration how their operations impact the environment, such as implementing paperless systems for ordering, reducing waste and using recycled materials whenever possible. They also use efficient printers and toners that help reduce energy consumption, helping you keep your carbon footprint low; this can be great if eco-friendly pledges play a key role in your brand identity.


Print management companies offer customised solutions to help meet the needs of your organisation; this can include producing printed materials that are tailored to your business’s branding, as well as developing solutions for specific events or promotions. Printing companies will also have lots of contacts in the design world; this means you won’t have to spend time sourcing designers for any artwork needed for your prints.

Enhanced productivity

Print management companies are experienced in managing the production and distribution of printed materials, including everything from graphic design to shipping. They can manage the entire process quickly and efficiently, ensuring that all aspects of your print job run smoothly.

Not only will your printing needs be handled more productively, but using a professional printing team also means that your office or organisation’s productivity will improve; you’ll find it easier to meet tight deadlines for clients, and keep up with customer demand.

Who uses print management?

Print management can be used by anyone who needs to manage printing resources, including businesses, schools and government departments. Print management can be particularly beneficial for organisations that have a consistently high demand for printed materials, such as designers and marketing departments as they’ll be able to reduce their costs through bulk orders while also freeing up company time that can be allocated elsewhere.

Do I need print management for my business?

If you need to manage your printing needs quickly and efficiently, then print management is definitely worth considering. Asking yourself the following questions (and noting the adequacy of your responses) can help you better determine whether or not print management is right for your needs:

  • Is there a consistent demand for printed materials across your organisation?
  • Do tight deadlines need to be met for customer orders or other events?
  • Are you looking to reduce costs by streamlining the production and distribution of print jobs?
  • Do you need access to professional quality machinery and techniques in order to produce superior results?

If you answered yes to any of these questions, then print management is likely the best option for your business. It can help make printing processes more efficient, free up valuable company time that can be spent on other tanks, and can also help to ensure consistent quality for all your prints, allowing you to maintain high standards with every job.

The bottom line

Outsourcing your printing requirements to a professional print company is an efficient and cost-effective way of managing your print jobs. Print management provides access to specialist knowledge and expertise that often isn’t available in-house, and can save time, money and resources. Print management also offers environmental benefits by using energy-efficient printers and recycled materials, as well as opportunities for customisation that traditional in-house printing simply cannot provide.

Printing the job on the correct press produces superior results coupled with huge cost savings.

Looking for a Print management company?

If you’re looking for a print broker or print management company to handle your printing needs from design to finish, look no further than Avenue Printing! With 30+ years in the printing industry, we can handle printing needs for businesses both small and large. Contact us via our website or give us a call on 01732 742397 to speak with our team. We look forward to hearing from you!