Introduction
Print is still one of the most powerful tools in a marketer’s toolkit, but no one wants to waste budget. The good news is that many companies can make meaningful savings on brochures, direct mail, posters and business stationery without downgrading quality or brand standards.
At Avenue Printing we work with marketing teams and agencies every day to help them spend more wisely. Here are three straightforward approaches that consistently deliver lower costs.
1. Work with a Print Management Partner Instead of Multiple Suppliers
Juggling several printers often leads to duplicated effort, inconsistent colour and missed opportunities for better pricing.
A single print-management partner can:
- Simplify ordering and invoicing
- Negotiate improved rates based on combined volumes
- Manage stock and deliver items as and when they’re needed
- Ensure each job is printed on the correct press for quality and economy
Many of our clients tell us the administrative time saved is almost as valuable as the reduction on the actual print bill.
2. Review Specifications Early in the Design Process
Small adjustments made at the briefing stage can have a surprisingly large effect on the final cost.
Common areas to look at include:
- Choosing standard paper sizes that make efficient use of the sheet
- Selecting lighter (but still perfectly acceptable) paper weights for inside pages
- Limiting the number of special colours where possible
Our pre-press team is always happy to advise designers on cost-effective choices that still look premium.
3. Use the Right Print Technology for Each Job
Modern print facilities combine traditional litho presses with the latest digital machines. Matching the job to the best process usually brings the price down.
For example:
- Longer runs of brochures or folders → litho for the lowest unit cost
- Short-run or personalised items → digital with no expensive plates
- Versioned campaigns → print shells in bulk and add personalised covers digitally
Having everything under one roof removes transport costs and speeds up turnaround.
A Few Extra Ideas You Can Try Straight Away
- Store finished print in a controlled warehouse and call it off as required
- Ask your printer for a no-obligation review of last year’s spend – you might be surprised what can be improved
Want to Pay Less for Better Print?
Printing doesn’t have to be an area where budgets disappear. A few sensible changes – and the right print partner – can make a real difference.
If you’d like an informal chat about where savings might be possible for your team, drop us a line. We’re always happy to take a quick look and share ideas with no obligation.
Avenue Printing – Corporate print management | London & UK-wide
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Posted by Avenue Printing – Print management specialists for corporate marketing departments and creative agencies across the UK
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