EASY WAY TO STOP THE SPINE FROM CRACKING
A beautifully designed property brochure can be ruined with cracking along the spine. Using heavy ink coverage on the spine can highlight the problem further. Creasing the paper along the spine will reduce cracking but the best method is crease then laminate the brochure. A matt lamination applied to the brochure gives a wonderful tactile experience. Engaging the user to pick up your brochure is the first challenge.