Why do you need a printing partner? For many reasons, really, but the top reasons to partner with a printing company are listed below for your convenience!
You have a project that needs to be completed quickly and professionally, perhaps on short notice. A printing partner can do the heavy lifting while you concentrate on your business and is able to take care of a multitude of printing products, such as business cards, promotional or corporate pieces, packaging labels, and event material. So what are the benefits of partnering with a printing company?
- Quick Turnaround Times that are Reliable
- Expert Knowledge of the Industry
- Consistent High-Quality Finished Product
- Accommodating Bespoke Requests
- Printing Option Varieties
- Saving Money
Quick Turnaround Times that are Reliable
Any printing company is going to focus on efficiency. A quick turnaround time is more plausible with a partner who can work on bulk orders and mass production versus you using the office PC and your own printing equipment to slowly print out and likely change ink and paper stacks, which could take you hours to complete.
Another perk is reliability. Industrial machinery is equipped to handle large repeat orders. There is no worry of colour lightening as the ink runs out or paper jams in the middle of a large job. It also means consistency across every page printed in a bright and professional manner.
Expert Knowledge of the Industry
What is marketing without creative thought and brainstorming ideas off one another? Your team did it to develop an idea. The role of the printing companies within your partnership is to go one step further with industry-leading and expert knowledge of the printing process.
But you wouldn’t leave your brilliant ideas with just anyone. Review and consult with multiple printing sectors in your company’s area so you can be sure the partnership is right for you. Many places with tenured staff have tips and tricks up their sleeves to help your printing products pop out above all others.
Large printing sectors have insider industry knowledge, so they see what is successful or trending and what could set you apart from your competition.
Consistent High-Quality Finished Product
Consistency is key in any repeat order. Your business worked hard to create the image behind your brand, and each printed piece sporting that image should be just as bright and clear as the first piece. An industrial business can help provide consistent finishes so every print is identical.
The use of a print press and professional equipment allow for consistency in every piece completed. From 2 pieces to 200 or more, professionals use “smart” procurement systems running at top-notch performance to do what your home or office printer can’t accomplish. Even if you take your time to watch the finished copies come out, replace the ink as soon as you spot the colour fading, and have a large paper feed dispenser, you still can’t touch the efficiency and consistency of industrial-type machining. Ensuring that your job is manufactured on the correct press will mean a better quality job. Matching print job to press is the key to success!
Accommodating Bespoke Requests
Speaking of uniqueness, with a printing partner, you develop a relationship deeper than heading to your local copy store to have a dozen or so copies made. A great business will genuinely get to know its clients and build a relationship above and beyond simply by taking your order and providing fantastic service. This connection with an ongoing partner allows for a more personalised touch with every order. Since your business brand and message aren’t the same as every other business out there, why should your designs and finished product be any different?
Bespoke designs are essential to you, and your office may not have the means to create what you have in mind. Using a printing partner that works with customisation on material and printing needs gives your company that edge over other marketing divisions.
Printing Option Varieties
Not every printer is the same; some are better at producing shirt run jobs, others high volume print runs. A printing company with a large printing press would not be economical for 250 business cards, conversely, a small digital press would be very expensive for a long magazine or brochure print run. Print partners can work on whatever variety of printing you require and get it done in a much more efficient manner. Plus, you don’t have to store an inventory of different paper sizes, thicknesses, and types. This saves on your company’s overhead expenses.
Whether you need a one-off print for a promotional event or an ongoing order for branding and marketing purposes, a printing partner can keep your idea on file and come back to it quickly. Industrial-size machines allow for quick changeover to different materials, sizes, and designs.
What better way to use a printing partner than have them store all your ideas, material, and machining for you?
Having a deep knowledge of printing manufacturers means that each print project gets manufactured on the correct press. The correct production process not only ensures a better quality job but also results in reduced costs; this is simply down to speed and efficiency of manufacture. Make sure your print partner has a good system in place to match projects perfectly with the manufacturer.
Printing Tips for the Growing “Go Green” Movement
Businesses today have a growing responsibility to continue providing consistent quality products and do so in an eco-friendly manner. What better way to maintain a clean environment than to use natural resources like wood to create the paper that makes your marketing pieces? Paper is one of the natural resources that can be used and reused many times over before turning into another source of energy to be reused yet again.
Did you know that roughly 92% of the water used in Europe’s paper-making industry is returned to the environment in good condition? (View Source).
This means that large printing sectors switching to or already using the most renewable resources to stay “Green”, but they also mass produce materials, meaning their carbon footprint is smaller as they print in bulk versus limited numbers like small office printers.
Finally, with the green method in mind, any number of clients can work with printing partners and allow one industrial-sized print press to mass-produce orders. This saves the life expectancy of many office printers and deletes the carbon footprint of multiple offices at once.
With a printing partner, you save staff time, your office printer’s workload, your company’s money on inventory and overhead on materials, and you gain efficiency, consistency, professional advice, and time management.