Introduction
When you’re in marketing or graphic design, a brochure isn’t just a piece of paper—it’s a powerful storytelling tool that can make or break a campaign. A well-crafted brochure grabs attention, communicates your brand’s value, and drives action. However, producing one isn’t as simple as sending a design to a printer and hoping for the best. From rushed decisions to partnering with the wrong printer, small missteps can lead to wasted time, money, and missed opportunities. As a buyer, you need to navigate these challenges carefully to ensure your brochures deliver the impact you envision. At Avenue Printing, we’ve been helping businesses create stunning, high-quality brochures for years. We understand the pitfalls that can derail your project and how to avoid them. In this post, we’ll explore three common mistakes marketing and graphic design professionals make when printing brochures—and how to sidestep them to achieve professional results that elevate your brand.
Mistake #1: Skimping on Time by Not Using a Specialist Corporate Printer
Why It Matters:
Time is a precious commodity in marketing and graphic design. Tight deadlines, multiple campaigns, and client approvals can make you feel like you’re racing against the clock. In the rush to get brochures printed, it’s tempting to choose the quickest or cheapest printing option available. However, opting for a generic, non-specialist printer can lead to delays, inconsistent quality, and designs that don’t translate as intended.
The Buyer’s Perspective:
As a marketing manager or graphic designer, you’ve likely spent weeks perfecting your brochure’s design—choosing fonts, colours, and layouts that align with your brand. Handing that vision over to a printer who doesn’t specialise in corporate printing or does not have the right press for your job, can result in misaligned prints, colour mismatches, or rushed jobs that fail to meet your standards. This not only wastes time but can also damage your reputation with clients or stakeholders.
How to Avoid It:
Partner with a specialist corporate printer like Avenue Printing in Kent. A dedicated printer understands the nuances of corporate branding and has the expertise to bring your vision to life. They’ll guide you through the process, from pre-press checks to final delivery, ensuring your brochure is produced efficiently and to the highest standard. At Avenue Printing, we offer personalised consultations to align on your goals, timelines, and specifications, saving you time and preventing costly reprints. By choosing a specialist, you’ll streamline the process and get professional results without the stress.
Pro Tip:
Plan ahead and build in time for a proofing stage. A reputable corporate printer will provide a proof—either digital or physical—so you can catch any issues before the full print run. This small step can save hours of rework and keep your project on track.
Mistake #2: Choosing the Wrong Paper Stock for Your Brochure
Why It Matters:
The paper you choose for your brochure is as important as the design itself. It affects how your brand is perceived, how the brochure feels in a customer’s hands, and even how bright the imagery looks. Picking the wrong paper stock can make your brochure look cheap, feel flimsy, or fail to convey the premium quality your brand stands for.
The Buyer’s Perspective:
Imagine you’re designing a brochure for a luxury brand or a high-stakes corporate pitch. You’ve nailed the visuals, but if the paper feels thin or the colours look dull, your audience’s first impression will fall flat. On the flip side, choosing an overly heavy or expensive stock for a mass-distributed brochure can blow your budget without adding value. Marketing and graphic design professionals need to balance aesthetics, functionality, and cost—something that’s hard to do without expert guidance.
How to Avoid It:
Work closely with your printer to select the right paper stock for your brochure’s purpose. At Avenue Printing, we offer a wide range of paper options, from lightweight, eco-friendly stocks for high-volume mailers to premium, coated papers for upscale corporate brochures. Our team can recommend finishes like matte, gloss, or silk, as well as weights that suit your design and budget. For example, a 130-170 gsm paper is ideal for most folded brochures, offering durability without feeling too heavy, while a 250 gsm stock adds a premium touch for executive presentations.
Pro Tip:
Request paper samples before committing to a stock. Feeling the texture and seeing how colours render on different papers can help you make an informed choice. Avenue Printing provides samples and expert advice to ensure your brochure’s look and feel align with your brand’s message.
Mistake #3: Partnering with the Wrong Printer
Why It Matters:
Not all printers are created equal. Choosing the wrong manufacturer can lead to a host of issues, from poor communication and missed deadlines to subpar print quality and unexpected costs. For marketing and graphic design professionals, the printer you choose is an extension of your team—and a bad choice can jeopardise your project’s success.
The Buyer’s Perspective:
You’ve likely encountered printers who over-promise and under-deliver—whether it’s a local shop with limited capabilities or an online service that cuts corners to offer rock-bottom prices. These experiences can leave you scrambling to fix errors, apologising to clients, or footing the bill for reprints. A printer who doesn’t understand your industry’s needs or lacks the equipment to handle complex jobs can turn your brochure project into a nightmare.
How to Avoid It:
Select a printer with a proven track record in corporate printing and a commitment to customer service. At Avenue Printing in Kent, we pride ourselves on being a trusted partner for businesses across the UK. Our state-of-the-art printing knowledge ensures crisp, vibrant results, while our dedicated account managers provide clear communication and support throughout the process. We also offer flexible turnaround times and competitive pricing, so you don’t have to sacrifice quality for affordability. When choosing a printer, look for:
- Experience with corporate clients: A printer who understands branding and marketing needs will prioritise consistency and quality.
- Detailed knowledge of current printing technology: Modern presses and finishing options ensure your brochures look professional and polished. Matching the correct press to each job is the key to a finished quality job.
- Reliable communication: A printer who responds promptly and offers expert advice can save you from costly mistakes.
Pro Tip:
Check reviews and ask for references or samples of previous work. A reputable printer like Avenue Printing will be happy to showcase their portfolio and discuss how they’ve helped businesses like yours succeed. Why Avenue Printing in Kent Is Your Go-To for Brochure Printer. At Avenue Printing, we know that marketing and graphic design professionals need more than just a printer—they need a partner who understands their vision and delivers results. Whether you’re creating a sleek corporate brochure, a vibrant promotional mailer, or an eco-friendly handout, we’re here to guide you every step of the way. Our services include:
- Custom consultations to align on your design, paper, and budget needs.
- High-quality printing with vibrant colours and precise finishes.
- Fast, reliable delivery to meet even the tightest deadlines.
- Eco-friendly options to support sustainable marketing goals.
Final Thoughts:
Get your brochures right the first time. Creating a brochure that captivates your audience and reflects your brand’s professionalism requires careful planning and the right partners. By avoiding these three common pitfalls—rushing the process with a non-specialist printer, choosing the wrong paper stock, and partnering with an unreliable manufacturer—you can save time, reduce stress, and achieve stunning results. At Avenue Printing, we’re committed to helping marketing and graphic design professionals bring their visions to life. Let us handle the printing, so you can focus on what you do best—crafting campaigns that inspire and engage. Contact us today on 01732 742397 or visit Contact Us to discuss your next brochure project. Let’s create something extraordinary together.
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